Just as it’s important for candidates to have a strong online presence, employers too must pay attention to their digital brand to make sure they are attracting the best of the best. What past employees or even customers are saying about your company can make a big difference in terms of who applies for your open roles. To help attract top talent, it’s important to build a strong online presence across all social media platforms so as to appeal to your target audience, in this case job seekers.

Here are three things you can do today to improve your talent pipeline.

1. Own Your Online Presence

Even if you are working with a recruiting agency to identify and recruit industry leading talent, your social media presence is still critical to your recruiting success. To build or improve your reputation online, start by making sure you are more in control of the conversation. Engage constructively with customers and job seekers through your social media channels. Create well-branded profiles with thoughtful and representative content to attract and retain the attention of your audience. Make sure you engage with your fans, respond in a timely fashion, and act as though your Facebook, Twitter, Yelp, and LinkedIn pages are an extension of your own webpage.

2. Start Blogging

Building a strong online reputation depends heavily on the ability to provide valuable content to your audience that establishes you and your company as thought leaders and experts within your market niche. Find a topic or angle that you know will be of interest, start a conversation, or answer a question. Avoid using your blog as a platform to sell or push a product or service, but rather think of your blog as a conversation you are having with your audience, many of which may be interested in joining your company now or in the future. By maintaining a high-quality blog, your website will appear higher in search rankings and your online reputation will be cemented in great content.

3. Engage Positively on Job Boards

Job boards are an easy opportunity to boost your search engine optimization. By posting job descriptions to a variety of job boards, you allow search engines to find your jobs quicker, and deliver them straight to the candidates looking to make an impact in a new way. Getting in front of potential candidates is what will cement your company’s reputation as a growing and well positioned employer. Increase your company’s presence and make open positions more visible by posting to job boards and driving traffic to your website and application forms. Even if you don’t get the right candidates applying at first, go back to your listings and see how you could improve the language to attract the right talent to apply.  The beauty of online content is that it’s quick and easy to update and there is always room for improvement.

Are you hiring?

For more advice on building and leading the best team you can, connect with the industry experts at Ag 1 Source today. Our leadership consultants will help connect you with the talent you can trust to get the job done right.