Director of Patient Marketing

Director of Patient Marketing | Nashville, TN

Private Equity-Backed Healthcare | High-Growth Opportunity

We’re partnering with a rapidly growing, private equity-backed clinical research organization seeking a Director of Patient Marketing to build and lead its patient acquisition strategy across a growing national network of research sites.

This is an exciting opportunity for a hands-on, data-driven marketing leader who loves building, moving quickly and creating measurable results.

What we’re looking for:

• Proven success driving patient or consumer acquisition through paid digital marketing, SEO/SEM, social media and multi-channel campaigns.

• Strong understanding of lead generation, conversion, attribution and marketing ROI.

• Experience building or scaling marketing programs across multiple locations.

• A player-coach mentality with the ability to develop strategy and execute.

• Experience with CRM platforms, marketing automation and emerging AI tools.

• Healthcare marketing experience, ideally in a regulated environment. Clinical-trial patient recruitment experience is a plus, not a requirement.

The ideal candidate brings an entrepreneurial mindset, strong analytical skills and the ability to turn marketing investment into measurable patient enrollment results.

Location: Nashville, TN — on-site position.

If you’ve built successful patient acquisition programs in clinical research, behavioral health, fertility, specialty healthcare, or other multi-site healthcare environments, we’d welcome a conversation.

Interested or know someone who might be a fit? Let’s connect!

Candidates must be eligible to work in the U.S. and meet the qualifications listed above to be considered for the Director of Patient Marketing job.

Job Id: 18171