Technical Sales Representative – Horticulture Division

Technical Sales Representative – Horticulture Division (California)

Central Coast focus – San Luis Obispo, Santa Barbara, Oxnard regions

Are you a driven, technically minded sales professional who thrives on developing new business and building strong industry relationships?
Our client, a leading innovator in horticultural inputs and crop solutions, is seeking a Technical Sales Representative to expand their footprint across California, with a strong focus on the Central Coast region.

This is an opportunity to join a respected organization where your initiative, technical acumen, and ability to “shake the trees” will directly impact growth and brand presence in one of the most dynamic horticultural markets in the U.S.

What’s in it for you

• High-impact territory covering California with strong growth potential—especially across the Central Coast from Pismo Beach to Oxnard and Santa Barbara.
• Mid Six-figure+ earning potential with a base salary in the $90,000–$115,000 range plus uncapped commission opportunities tied to a growing multi-million dollar book of business.
• Collaborative and respected culture where your ideas matter and initiative is rewarded.
• Autonomy and flexibility to manage your schedule, travel, and market development plans in a large and diverse territory.
• Opportunity to represent premium products in high-growth sectors including ornamentals, cannabis, indoor/CEA, and greenhouse production.

This role will be responsible for

• Driving sales growth through proactive engagement with distributors, dealers, and growers across key horticultural segments.
• Conducting grower meetings, technical trainings, and webinars to generate end-user demand and pull-through sales via distribution.
• Developing relationships with key regional partners, including Nutrien, Helena, Simplot, and hydroponic or cannabis retail distributors.
• Executing a territory business plan with clear goals, travel schedules, and prioritized growth areas.
• Reporting directly to the Horticulture Sales Manager, collaborating closely on market strategy and account development.

Expectations will include

• Acting as a hunter-style salesperson—self-motivated, proactive, and persistent in driving new business.
• Managing your time effectively to cover a large and diverse territory across California.
• Demonstrating strong technical credibility in horticultural inputs, fertigation, crop protection, or CEA systems.
• Delivering consistent results through communication, organization, and follow-through with distributors and end users.
• Maintaining detailed knowledge of regional production trends across ornamentals, cannabis, and greenhouse crops.

A qualified candidate will possess the following

• Bachelor’s degree in Agriculture, Horticulture, Plant Science, or a related field.
• 5–8 years of sales experience in ag, horticulture, or related technical industries (fertilizer, chemistry, biologicals, or crop inputs).
• Proven hunter mentality and track record of building and growing territories.
• Strong presentation skills and comfort leading technical discussions and grower training events.
• Self-starter with excellent time management and planning skills.
• Residence or willingness to relocate near the Central Coast (San Luis Obispo, Santa Barbara, Oxnard) for optimal coverage.
• Experience as a grower, distributor rep, or inside the CEA/ornamentals/cannabis industries is a plus.

Ready to bring your drive and expertise to a team that’s winning with people and growing fast in California’s horticultural markets?

Apply today and take your career to the next level.

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Technical Sales Representative job.

Job Id: 17745