General Manager – North America

General Manager – North America

We are seeking a visionary and results-driven General Manager, to lead this organization across the USA, Canada, Mexico, and the Dominican Republic. This is a senior leadership role, reporting directly to the CEO, that will shape and execute regional strategies in the premium fruit sectors of table grapes, cherries, and blueberries. If you are passionate about driving business growth, fostering high-performance teams, and making a significant impact on an international scale, we invite you to join our journey of excellence.

What’s in it for you

• Leadership Impact: Directly shape the future of a thriving international business across key North American markets.
• Global Collaboration: Work hand-in-hand with global executive leaders in commercial, technical, quality, and innovation strategies.
• Industry Recognition: Represent premium fruit brands and varieties in high-level events, trade shows, and international leadership forums.
• Career Growth: Be part of an ambitious, high-growth environment offering autonomy, influence, and visibility.
• Compensation Package: Competitive salary, performance-based incentives, and opportunities for professional advancement.
• Purpose-Driven Culture: Join a team focused on integrity, ownership, innovation, and sustainable agricultural development.

This role will be responsible for

• Developing and implementing regional strategies to expand market share, sales, and brand positioning.
• Building and maintaining key relationships with growers, importers, retailers, and strategic partners throughout the USA, Canada, Mexico, and the Dominican Republic.
• Leading cross-functional teams—including Commercial, Technical, Quality, R&D—to align with global strategic objectives.
• Overseeing licensing strategy, IP management, and compliance with local regulations.
• Acting as the regional authority on market dynamics, identifying risks and opportunities, and adapting business plans accordingly.
• Representing the company in leadership and board meetings, with full accountability for regional performance.

Expectations will include

• Define and meet financial goals, budgets, and key performance indicators (KPIs) for the region.
• Ensure operational excellence across sales, marketing, technical services, and quality control.
• Lead and coordinate the execution of marketing events and promotional campaigns to strengthen brand presence.
• Provide leadership to foster a collaborative, inclusive, and high-performing work environment.
• Facilitate smooth communication between regional teams and global headquarters.
• Regular travel within assigned territories and occasional travel to global offices for strategic alignment.

A qualified candidate will possess the following

• 10+ years of proven leadership experience in agriculture, horticulture, or fresh produce sectors, particularly in table grapes, cherries, and/or blueberries.
• Strong expertise in strategic planning, financial management (P&L), and data-driven decision-making.
• Exceptional leadership, relationship-building, and negotiation skills with internal and external stakeholders.
• Experience managing cross-cultural, cross-functional teams in a multinational environment.
• Proficiency in Office 365 and advanced presentation/reporting capabilities.
• Fluency in English; bilingual proficiency in Spanish or French is a plus.
• Valid driver’s license with availability for frequent travel across North America.
• Passion for growth, excellence, and making a long-term impact on the industry.

Compensation: Salary for this role is a range based on experience, and will also include incentives based on profitability and growth of the North American business

Benefits: This organization provides a full suite of health and retirement benefits, along with relocations assistance if needed.

Desired Location: This position is based in the North American office, which is located the central valley of California

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the General Manager job.

Job Id: 17584