Director of Sales and Marketing

Director of Sales & Marketing

We are partnering with one of the premier regional seed brands in the Upper Midwest to add a Director of Sales and Marketing to their executive team. This is a rare opportunity for a strategic leader who’s passionate about building – building teams, building markets, and building on an already strong foundation. The right candidate will lead a high-performing sales team, drive dealer expansion, and execute a focused, forward-thinking sales and marketing strategy to grow market share across untapped regions. This role is ideal for a results-driven leader ready to shape the next phase of growth for a well-established and highly respected brand.

What’s in it for you

• A strategic leadership role with influence on both the executive team and long-term planning
• The opportunity to drive meaningful impact across sales, marketing, and customer experience
• Leadership of a high-performing team, with the chance to coach, mentor, and elevate others
• A key voice in shaping company growth, market expansion, and go-to-market strategy
• Exposure to both traditional dealer networks and direct-to-producer sales models
• Competitive compensation package with performance-based incentives
• A values-driven, independent organization with deep roots in agriculture
• Opportunities to travel and engage directly with customers, channel partners, and industry peers
• The chance to work for one of the most well-known seed brands across the Upper Midwest

This role will be responsible for

• Creating and executing a unified sales and marketing strategy that drives revenue and market share
• Leading and developing the sales team, ensuring accountability and high performance
• Providing strategic direction and oversight for all marketing initiatives and brand messaging
• Overseeing both dealer and direct-to-farmer sales channels, ensuring alignment and growth
• Conducting market and competitor analysis to inform strategy and product positioning
• Managing key performance indicators and aligning initiatives with financial goals
• Collaborating cross-functionally with operations, product, and leadership teams
• Building and maintaining strong relationships with customers, dealers, and industry stakeholders

Expectations will include

• Delivering annual plans with defined objectives, timelines, and measurable outcomes
• Coaching sales managers and marketing staff to maximize team impact and development
• Driving brand differentiation and customer engagement through integrated campaigns
• Representing the sales and marketing perspective in executive decision-making forums
• Tracking sales and marketing performance to optimize strategies and drive ROI
• Identifying market expansion opportunities and supporting product innovation initiatives
• Attending industry events and customer meetings to promote brand visibility
• Ensuring exceptional customer service and issue resolution across all touchpoints

A qualified candidate will possess the following

• Bachelor’s degree in business, marketing, agriculture, or a related field (MBA or advanced degree preferred)
• 7–10 years of progressive experience in sales and marketing, with at least 3–5 years in a leadership role
• Proven success developing and executing sales and marketing strategies, preferably in the agriculture or seed industry
• Strong leadership and team management skills, with a track record of achieving sales targets
• Deep knowledge of agricultural markets, dealer networks, and direct-to-farmer channels
• Excellent communication, negotiation, and relationship-building abilities
• Strategic, data-driven thinker with strong analytical capabilities
• Flexibility to travel regularly to support field operations and customer engagement
• A passion for agriculture and a commitment to customer success

Compensation: Highly competitive salary based on experience and qualifications

Benefits: Comprehensive benefits package including health, dental, vision and 401K

Desired Location: North Dakota

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Director of Sales & Marketing job.

Job Id: 17553